Google: Google's Success Story

A complete history of the creation and development of Google. Find out in detail what is the secret of Googd's success and how it managed to become a market leader. Interesting facts, books and movies.

Modern man, many things in his life are accustomed to take as a given. It is unlikely that any of us thought about what our world and virtual reality would be like if Sergey Brin and Larry Page had not created Google two decades ago. The portal https://lindeal.com will tell you about the secret of the success of the company, whose services are used by each of us. Even at the start, they had the opportunity to sell their search engine for $ 1 million, but they decided to go to the end and in the end did not lose. The story of the creation and success of Google is somewhat reminiscent of a fairy tale, because as a result, two poor graduate students managed to turn another garage cooperative into one of the most influential and powerful IT corporations of our time.

What is Google: American multinational corporation

Google LLC is an American company specializing in search technology, cloud computing, online marketing.

The Corporation is the undisputed leader in the international web-market, invariably delighting millions of users from all over the world with a huge selection of innovative Internet products. Since 2015, Google has been a subsidiary of the Alphabet holding, whose capitalization at the beginning of 2021 reached 1.66 trillion US dollars. According to analysts, by the beginning of 2022, this figure will grow to 1.96 trillion.

The history of google: from 1995 to the present day

In 1995, Larry Page decided to enroll in the master's program of the famous Stanford University. Sergey Brin volunteered to show the newcomer the university. As many eyewitnesses later noted, on the day of their acquaintance, the guys disagreed on many issues, however, a year later they were carried away by work on a joint project.

In 1996, Page, on the advice of Professor T. Vinograd, as the topic of his dissertation work, chose to study the influence of external hyperlinks (text, photo, button or any other element of the Internet page by clicking on which another page opens) from third-party sites to various Internet resources. According to Larry, the level of trust in the web portal and the information posted on it should be determined depending on how often other services and sites refer to it as a primary source of data. Subsequently, the results of large-scale work conducted by a graduate student formed the basis of Page Rank (PR) - one of the key factors that provided Google with leadership in its field.

Photo source: cnbc.com

Larry called his scientific project "BackRub". However, he did not work alone for long, after a while Sergey Brin joined his research. Already in the late spring of 1996, the first version of the search robot was launched from Page's home page at the university, which performed a trial indexing of the World Wide Web. For high-quality display of search results, friends used a unique Page Rank algorithm. His idea was that when ranking pages, the authority of a particular site is taken into account, which is formed on the basis of the number of external hyperlinks to it from other resources.

Initially, the Google search engine was posted on the website of Stanford University at the link google.stanford.edu. On September 15, 1997, Page and Brin registered the domain name google.com which gave rise to the most famous company of our time.

Google was founded on September 4, 1998 in Menlo Park, California, USA. Larry Page and Sergey Brin, who received the first funding of $ 100,000 from Andy Bechtolstein, officially register their own company. Four months later, by the end of the year, the Google search engine conducted indexing (checked and entered into a single database of the search engine information about the content of the site) about 60 million Internet pages, which showed its clear advantage over the analogues that already existed at that time.

Photo source: theverge.com

Early 1999 - young businessmen suddenly realized that business and work in the company had absorbed them so much that it began to clearly interfere with their studies. As a result, friends decide to put Google up for sale. They manage to arrange a meeting with the head of Excite, J. Bell. At the meeting, ambitious guys offer to buy their project for $ 1 million. But Bell refuses a "dubious" deal in his opinion.
May 1999 - Page and Brin decide to continue working for the company, after which Google moves to the city of Palo Alto, where at that time many other silicon valley technology startups were already located. By the end of 1999, the company leased a complex of buildings in Mountain View 1600 Amphitheatre Parkway from Silicon Graphics, where it continues to operate to this day.
February 2002 - the global modernization of the AdWords contextual advertising service was completed. Its first version, presented to the world in 2000, functioned according to the CPM system, which provides for payment for "1000 impressions". After the release of the second version, advertisers began to pay not for placing ads, but for actual clicks (transitions) on them. In addition, in Advards in 2002, the ranking system changed, since that time it has also taken into account the relevance of the ad and its clickability.
September 2002 - a beta version of Google News was launched, allowing quick access to more than 5 thousand news resources.
2003 - purchase of pyra Labs and blogger product - a kind of analogue of online magazine for bloggers.
April 2004 - The company introduced its own mail service Gmail, created on the basis of AdSense technology.
2005 - the system of interactive maps Google Maps was created.
Fall 2006 - The company acquires YouTube video hosting for $1.65 billion.
2007 - Google presents its own Android OS, designed for mobile gadgets.
Autumn 2008 - launch of the Chrome browser.
April 2012 - users become available cloud storage service Google Disk.
November 2014 – Google announces the opening of its 70th office. At that time, the company's branches and affiliates were successfully operating in more than 40 countries around the world.
2015 - a large-scale reorganization of Google Inc. and the foundation of the holding Company Alphabet. From that point on, Google was considered a subsidiary, and Alphabet took over the parent role. The position of CEO in the new holding was taken by Larry Page, who by that time already had experience as chief executive officer at Gugul (from 1998 to 2001 and from 2011 to 2015). Sergey Brin, who at Google served as President of Technology and led new projects, at Alphabet Inc. tried on the role of President - the second most important position in the company after CEO.

Photo Source: architecturaldigest.com

The main reason for the large-scale reorganization and creation of the Alphabet holding, Larry Page calls the fact that this allowed to separate traditional business and experimental projects. In addition, the holding structure has made the process of buying and selling new companies easier, while startups that join the corporation receive maximum autonomy.

"Since 2016, the lists of leading analytical agencies reflect the financial results of Alphabet, and not separately Google. So, in the "Global 2000" rating for 2020, Alphabet Holding ranks 5th in the world in terms of market value and 7th in terms of total annual profit. According to Forbes, the company's sales in 2020 amounted to 166.3 billion US dollars".

Google search engine in the first years of operation

In the mid-90s of the last century, search engines were sites with a huge amount of unnecessary information that simply distracted and even interfered with the search process. The fact is that the existing search engines at that time, with the help of a variety of visual "garbage", hoped to entice the user, "force" him to spend as much time as possible on the site, thereby increasing traffic.

Photo source: indeal.com

When creating their own search engine, Sergey Brin and Larry Page decided to go a different way, focusing solely on the quality and effectiveness of the search robot. To do this, the Google start page received the most simple and concise design - in fact, the appearance of the site included one search box with a logo on a white background. Unexpectedly for everyone, this solution received an incredible response among users who called the new search engine user-friendly - convenient and focused on the needs of the client.

It is noteworthy that since then, the interface of the Google start page has remained almost unchanged. Today, as 24 years ago, there is nothing superfluous on it - only a line for entering a search query and a Google logo.

Google's IPO in 2004

One of the most important dates in the history of Goggle Inc. is August 19, 2004 - on this day the corporation became public, entering the NASDAQ exchange. The company put up for sale 19,605,052 shares, valuing one share at $ 85. For the sale of securities, an online auction of a unique format was organized.

Photo source: businessinsider.com

The IPO generated revenue of $1.67 billion, which meant its exchange value was $23.1 billion. Today, Google shares are sold not only on the American NASDAQ, but also on the Frankfurt Stock Exchange.

Company name and Google logo

The name "Google" began to be used by Page and Brin even before its official registration. However, initially it was about the mathematical term googol, with which an unimaginably larger number with a hundred zeros is indicated. However, the guys could not use the word "Google" as a name for their search engine, since a domain with such a name already existed by that time, so "googol" was transformed into "google".

Google Logo History

The first version of the logo of the new company was designed by Brin himself in 1998. To do this, he used a free program for designers GIMP. At that time, there was an exclamation mark at the end of the Logo. In 1999, the friends decided to seek help in creating a beautiful and recognizable trademark from a professional designer Ruth Kedar. She was tasked with developing a logo for a young search engine that would be simple and concise on the one hand, easy, friendly and memorable on the other. As a result, Kedar created a logo, which is a three-dimensional letters "GOOGLE", painted in multi-colored, cartoon colors.

In 2010, the logo was updated. It was decided to remove the shadow, and the letter "O" from yellow was repainted in orange.

In 2013, the brand name was changed again, this time the company abandoned the volume of letters and slightly muted the shades.

In 2015, to adapt the logo to different devices, the corporation abandoned the use of the Catull serif font in favor of a simpler and more unpretentious Product Sans. As a symbol of applications produced by the company, a stylish and concise "G" symbol began to be used.

About Google in Numbers: Google's Statistics and Financials

About the work and current state of affairs in Google can tell the following figures:

Photo Source: dezeen.com

As of the first of September 2021, the value of one Google share is 2893.95 US dollars.
At the end of 2019, Google had 118,899 employees living in 70 countries.
In 2019, the company paid compensation of $ 11 million in a class action lawsuit of applicants for positions at Google who could not get a job. The lawsuit was signed by 227 specialists of various professions who had reached the age of 40 years and above. They accused the brand of age discrimination. According to the plaintiffs, they were denied employment solely because of their age, since they all had high qualifications and extensive work experience.
Google has 40,000 queries every second.
1.65 billion dollars - this is the amount that cost the company the purchase of YouTube video hosting.
More than 60% of all search queries come from mobile gadgets.
Monthly video hosting YouTube is visited by about 2 billion active users from around the world.
According to Google, the Google Search index features hundreds of billions of web pages that weigh more than 100 million gigabytes.
There are more than 3 billion constantly used Android devices in the world.
Since Google launched Street View in 2007, the project team has photographed more than 11.5 million kilometers of roads.

To date, Google is the most visited site on the World Wide Web, the average number of search queries per day has already exceeded 3.5 billion.

Google's 10 Principles: Google's Philosophy

Google's corporate culture is based on a philosophy consisting of 10 key principles:

How Google works

All attention is paid to the user. Throughout the history of the company' existence, its management categorically refuses to make changes to the work of its search engine and other products that in fact can not benefit the end user. Creating a new browser, developing applications for smartphones or making changes to the main search page, Google, first of all, seeks to make the lives of its users more convenient.
It's better to do one thing, doing it perfectly. The corporation sees its main task as the creation of such a search engine, with the help of which millions of users around the world will be able to find the information they need in a matter of seconds.
Fast is always a good thing. Google is the only company in the world that is interested in having visitors leave its site as soon as possible.
We promote the principles of democracy on the Internet. To assess the importance of each site, the search engine uses various techniques to evaluate more than 200 parameters, adding only really useful resources with relevant information to the search results.
You no longer need a computer to get an answer. You can access the search engine today through smartphones, tablets and even on-board computers of cars.
You can make money without disturbing users. AdWords text ads never interfere with your search or browsing.
The World Wide Web has inexhaustible sources of information. The company strives to provide its users with the maximum amount of data on any issue. In particular, to solve this problem, documents submitted in 12 formats txt, doc, pdf, etc. were included in the search.
Unlimited search for information - the company's representative offices work all over the world, the interface of the start page of the search engine is translated into 150 languages of the world.
You don't need a tie to be serious. Google management respects the interests and preferences of employees. Specialists are valued for their intelligence, creativity and personal results, and not for their impeccable appearance and ironed office suit.
With the right approach, even excellent results can be improved. There are no limits to perfection. Even becoming the best of the best, the brand continued its development, regularly developing the latest methods of work, optimizing existing algorithms and technologies.

As Larry Page has repeatedly noted in his interviews, an ideal search engine in all respects is able to intuitively understand what exactly the user wants to see and show only those results that are needed here and now. Today, Google employs a huge staff of talented and highly professional employees, many of whom are top-class specialists. In order to retain employees and stimulate them to new achievements, the company abandoned the generally accepted motivation systems, preferring to pay maximum attention to specific people and their needs.

The founders' knowledge and skills that led to the creation of Google

The history of American business knows many examples of stunning success and high-profile failures. To achieve results where there is fierce competition, it is possible only for a few who have an unconventional mindset and are ready to take risks. Interestingly, even the laziest and most incurious Internet user probably knows about Bill Gates or Steve Jobs, while the names of the founders of Google - Larry Page and Sergey Brin, are known only to a few. Meanwhile, they are a clear example of the fact that having a clear goal and desire can move mountains.

Photo source: internethistorypodcast.com

Sergey Brin - spent the first years of his life in Russia, later he and his parents emigrated to the United States. In an American school, he instantly attracted the attention of teachers, who invariably noted the mathematical mindset of the boy and his interest in computers.

Larry Page - was born in Michigan, in a family of teachers. His father had a Ph.D. in computer science and his mother taught programming at the University of Michigan. Later recalling his childhood, Page said that in their house there were disassembled computers everywhere, various parts, technical and scientific journals were lying around. The lifestyle and hobbies of his parents naturally led to the fact that Larry firmly decided to connect his life with computer technology.

The paths that brought Page and Brin to Stanford University were different. However, they both specialized in computer science and came to California to continue their education and obtain a scientific degree. Future friends were united by outstanding mathematical abilities, love for computers, self-confidence and willingness to change the world around them. Subsequently, it was these qualities that allowed friends to achieve success in business.

Even while studying at Stanford, they were constantly inventing and inventing something. For example, in 1993, Brin created an application that downloaded photos from the Playboy website and automatically used them as a screensaver for the DESKTOP of a PC. Having set an ambitious goal - to organize all the information stored on the World Wide Web and make its search as fast as possible, future billionaires with their inherent enthusiasm and self-confidence took up its implementation.

Larry Page and Sergey Brin are considered one of the most liberal leaders who strive to create a favorable corporate atmosphere in the team. Their total capital exceeds forty-six billion dollars, but friends still continue to work hard for the benefit of the company, not stopping at what has been achieved.

Secrets of success of the American company Google

One of the main secrets of Google's success is the presence of a global mission - "to organize and make available all the information in the world." To achieve this goal, the company regularly develops and launches more and more new products related to information: Google Maps, Google Library, etc.

Photo source: en.wikipedia.org

The founders of Google are sure that at a certain stage, society considered almost all successful start-ups to be madmen and psychos. Their projects and proposals seemed strange. However, it is thanks to them that our world becomes different. That is why Google strongly encourages its employees to express any ideas, no matter how absurd they may seem.
An important point of Google's work is a unique corporate culture in a number of criteria, which motivates specialists to successful and productive work.
Google is not afraid to take risks, and considers mistakes as a useful experience. If the project is unsuccessful, it is closed without unnecessary regrets. Moreover, for the closure of such projects, his team receives an award and the opportunity to think about what it will do next.
Google respects and appreciates its advertisers, because they are the main source of the company's profit. The budget of the advertising campaign directly depends on the number of real transitions of potential customers to the promoted site. If there are few transitions, then you can pay less for such advertising. Honest and transparent pricing policy increases the level of trust and loyalty to the search engine on the part of advertisers.
Focus on each user. Traditional marketing divides all consumers into general groups – students, sports fans, parents, etc., since it is believed that the requests from quiet people are the same. That's just Google is sure that each person has his own preferences and interests. Unique algorithms for analyzing search queries allow you to select advertising that may be of interest to a particular buyer at a given time.
Google does everything in its power to earn and retain the trust of its users. In Scott Galloway's book, Google is named as a trusted company. People ask the search engine questions with which, for various reasons, they cannot turn to relatives or acquaintances. Trust is also promoted by the fact that Google honestly shows which sites from the SEARCH results are paid advertising and which are not.
A corporation is not afraid to distinguish itself and do something that may cause bewilderment or open discontent of other people. The first rack for the company's server was built from Lego, and the first doodle on the site informed visitors that all employees took a day off and left for the Burning Man festival. Google openly publishes 10 basic principles of its work and follows the motto "Do no harm!". She is constantly looking for new solutions and ideas for business, following her own philosophy and rules.

Mistakes are something without which it is impossible to avoid in any business. The founders of Google understand this and therefore the mistake of the employee is regarded as an experience that they have gained.

Alphabet: Google, Android, YouTube and other subsidiaries

At the time of writing, Google is part of the Alphabet holding, which includes Google itself and subsidiaries that previously belonged to it. Thus, the composition of "Alfabet" today are:

Google is a multinational company that develops web search systems, cloud computing and advertising technologies. The google.com portal is the most visited site on the Internet (according to Alexa statistics).
Android is a wide-spectrum operating system: for smartphones and tablets, TVs and household robots, e-books and laptops, game consoles and fitness bracelets, augmented reality glasses and smart watches.
YouTube is the world's most popular video hosting, the second most visited site on the planet. Provides video storage, demonstration and upload services.
Speaktoit (Dialogflow) is a natural language recognition framework. It is used in the development and integration of dialogue-user interface into mobile applications, computer programs, chatbots.
Kaggle is a system for organizing competitions for data research. It is also a social network for specialists in data processing and machine learning.
AdMob is a company that specializes in mobile advertising. It is a platform for the distribution of advertising displayed on smartphones.
Looker Data Sciences is a software developer. Implements business intelligence solutions for data exploration and retrieval.
Fitbit is a manufacturer of consumer electronics and smart devices for fitness and health. Among the popular devices are fitness trackers and "smart" scales.
DeepMind is a company that develops and implements artificial intelligence.
Niantic is a software company. The most famous product is games for smartphones with augmented reality capabilities.
AppSheet is an application and platform for software development without code. With its help, you can create applications for smartphones, tablets, computers, using cloud platforms as data sources.
Apigee is a provider of API Management and predictive analytics software.
Sunroof is a startup that develops solar energy technologies. Its global goal is to "map the Earth's solar potential."
ITA Software is a software development for the travel industry.
Neverware is a provider of CloudReady, which is a distribution of Google Chromium OS, designed to be installed on a PC. CloudReady is the ability to reuse old computers, which significantly reduces the amount of waste in the form of unnecessary electronics.
Crashlytics is a software company designed to collect, analyze and systematize reports on crashes in the work of programs and applications.
Sidewalk Labs is an urban infrastructure and planning company. Its global goal is the qualitative improvement of life in the city through high-tech solutions.
FeedBurner is a web service that can pass RSS feeds through itself to correct errors in them, add additional functionality, and provide subscription statistics.
Actifio is a private information technology firm.
Orbitera is a provider of cloud technologies and services. An e-commerce platform that can automate checkout and billing processes.
Owlchemy Labs is a video game developer. Among its most famous gaming products are Job Simulator and Rick and Morty Simulator: Virtual Rick-ality.
Channel Frederator Network is an American multi-channel network in the field of animation, video games and pop culture.
Xively is a company engaged in development in the field of the Internet of Things. It offers customers solutions for connecting electronic products to each other, managing connected devices and the data synthesized by them, integrating this data into other systems.
Jigsaw is a unit for investing in projects to solve geopolitical problems and prevent cyber attacks.
BufferBox is a startup that provides kiosks for receiving parcels. With their help, you can pick up orders from online stores 24/7.
Makani is a company that develops wind air turbines. Acquired by Google in 2013, closed by Alfabet in 2020.

Also highlight: Google AI (division for working with artificial intelligence), Chronicle Security (cybersecurity issues), Google Foundation (a charitable foundation established by the founders and largest shareholders of Google).

Google VS Facebook: Competition for users on the Internet

At first glance, it may seem that the competition between Facebook and Google arose out of nowhere, as these IT giants work in completely different sectors of the market - one is focused on search, the other on the development of social networks and virtual communication. But in practice, the interests of corporations still intersect, since both Google and Facebook are vitally interested in attracting the attention of users, and with them advertisers.

The open confrontation between the companies began after Mark Zuckerberg officially refused google to sell part of the social network and provide access to search within Facebook. To this, the brand of Page and Brin announced the creation of its own social network Google+, which allows you to unite your friends in the virtual space in groups according to various criteria - relatives, work colleagues, college buddies, etc. Incredible resources were involved in the implementation of Google+, due to which this project became one of the largest in the history of the company.

But Facebook is in no hurry to give up its positions. The social network is regularly updated, providing users with more and more opportunities for unlimited communication. Today, the audience of the social network developed by Zuckerberg has one and a half billion people, i.e. virtually every fifth inhabitant of our planet has his own account on Facebook.

Currently, FB is rightfully considered the most used social network in the world, while Google is the most popular search engine on the planet. They are used daily by billions of people who are potential buyers or customers for millions of advertisers.

It is the demand for advertising, which is one of the main sources of income of the two giants, that regularly heats up the already difficult relationship that develops between them. So, until December 2017, Facebook occupied a leading position in the number of advertising clicks on links placed in the feed. However, thanks to the constantly increasing user-generated content in Google, already at the end of 2018, the search engine was able to significantly outpace social networks in the number of transitions. Facebook's management immediately tightened the requirements for the content and quality of content in posts and advertisements, reducing the cost of the campaign. However, as time has shown, competition can be very costly, so Google and Facebook preferred to look for compromises.

In September 2018, the companies entered into an agreement under the conditional name "Jedi Blue" (a reference to Star Wars, where blue was considered the color of good). In this document, FB agreed not to compete with Google's online advertising tools, for which it was owed serious advertising preferences. In particular, Zuckerberg's company was promised that it would be guaranteed to win a fixed number of advertising auctions organized by Google.

Getting Hired by Google: The Perfect Candidate for Google

According to statistics, every year about three million people from around the world submit their resumes for employment in Google. No more than 5-7 thousand people get a job. For some positions, the competition reaches 100-300 people per place, but only those who most fully meet the selection criteria manage to pass:

Photo source: businessinsider.com

Googlerance of the candidate - the applicant's correspondence to the spirit of the company, readiness for training and development.

The presence of a "trajectory" in the biography of the future specialist - for example, if you have to choose between a graduate of the League of Plus University with a high average score and a person who became the first in his family who managed to finish college despite part-time work, then preference will be given to the second candidate.

Ability to find the right solutions in difficult situations - the company employs many people who, before employment, did not have real experience or the necessary level of qualifications, but managed to prove themselves in complex and non-standard situations. For example, one of google's HR managers, as a student and volunteer, managed to organize the work of several thousand volunteers who helped eliminate the effects of oil pollution.

The ability to work in a team and the willingness to admit their own mistakes - it is impossible to win all the time and if the applicant for the position talks only about his achievements, hushing up the failures, this can be a good reason for refusing employment.

Separately, it is worth noting that most new Google employees are accepted on the recommendations of existing employees. This practice allows the employer to count on the fact that a person will better and faster get used to the team, part of which is already familiar to him.

15 interesting facts about Google that few people know about

Google justifiably has a reputation as a company that isn't afraid to be different from everyone else. The following facts can serve as a clear evidence of this:

In 2010, due to a Google Maps error, Nicaraguan troops "accidentally" crossed the border with Costa Rica, after which they cut down a protected forest on the territory of a neighboring state and set up a military camp there.
The first Google server was placed on racks assembled from the Lego constructor, it was placed to accommodate 10 hard drives, each of 4 Gigabytes.
The founders of the company today own only 16% of the shares.
Since 2010, Google has been buying an average of one company per week.
Today, Google search is available in 150 languages, including the pirate language and Bork Bork Bork, the language spoken by the Swedish chef from the popular Norwegian cartoon.
After the death of an employee, the firm pays his spouse 50% of the deceased's salary for 10 years.
Google loves dogs more than cats. Moreover, in the corporate code, the brand calls itself nothing more than a "dog company", since every 4 employees have their own dog-friendly. Moreover, your pet can be brought to the office, however, with the condition that the dog will not behave aggressively towards other employees.
The corporation decided to repaint the letter "O" in the logo in orange, after perfectionist Steve Jobs publicly noticed that the yellow color in the logo looks inappropriate.
Susan Wojcicki, the woman from whom Page and Green rented a garage for their first office, after buying Youtube, was appointed its CEO.
Officially, about 15% of the corporation's employees are self-taught and have never gone to college.
Regional offices have an original design. For example, in the Moscow branch of the company, guests are met by Baba Yaga.
The company has its own corporate slang. So, newcomers here are called nuglers, and resigned employees are called xuglers.
Google owns the domains of typical typos: Gogle.com, Gooogle.com.
To move around the campus of the corporation, multi-colored Gbikes bicycles are used.
Google is the owner of five of the ten most popular mobile applications among the US population: YouTube, Google Play, Maps, Gmail and Google Search (search).

The popularity of the search engine can also be evidenced by the fact that on the basis of its name a new word was formed - "Google", with which users denote the process of searching for information on the Internet.

How does the monopolization of the search engine market affect the work of Google?

Spying on competitors, unfair search work, pressure on advertisers, buying the loyalty of users and partners - these are not all the accusations that Google has been accused of over the past few years. In the fall of 2020, the US Department of Justice filed an antitrust lawsuit against the search engine, in which the corporation is announced in the use of anti-competitive methods to maintain a dominant position in the advertising and search market.

According to the government, Google spends billions of dollars to ensure that mobile device manufacturers, browsers and telecom operators use Google as the default search engine. The country's authorities are confident that such monopolization of the search engine market harms the end user, reduces the quality of search services and deprives the average person of choice.

By the way, for its monopolistic actions and intentions, Google has already paid more than one billion dollars. So in 2017, the European Commission issued a fine of 2.4 billion euros against Google for violating EU antitrust laws. The reason for the sanctions was the company's machinations with search results in favor of its own Google Shopping service.

In 2018, the European Commission again imposed a fine, this time in the amount of 4.3 billion euros, for abusing the dominant position in the market of mobile devices based on Android. As later noted in the statement of the European Commissioner for Competition, since 2011, Google has arbitrarily imposed restrictions on mobile operators and manufacturers of mobile gadgets, in order to strengthen its position in search engines. So, for example, to gain access to the Google Play application store, smartphone manufacturers had to release devices with the Chrome browser pre-installed.

In 2019, the Eu Antimonopoly Commission fined Google $ 1.7 billion for monopolistic actions in the field of online advertising. The reason for the accusation was the fact that in the period from 2006 to 2016. the search engine deliberately blocked advertising on the Internet, competing advertising sites.

All Google products and services: your own projects and bought

In addition to the fact that Google owns the largest search engine in the world, the list of its products includes a large number of applications and services that form a single ecosystem, which is accessed by one account.

Photo source: maheshone.com

The list of products is represented by the following names:

Android Auto is a convenient service that provides audiovisual communication between the on-board computer of the car and the applications of the driver's smartphone.
Chrome is one of the most popular browsers on the planet.
Chromebook is a compact laptop focused exclusively on working with "cloud" Internet services.
Chromecast is a miniature media player designed to play video and audio content.
Daydream View is a simple and easy-to-use headset designed to be used in conjunction with VR technologies.
Gboard is an on-screen keyboard with intuitive controls.
Gmail is a free email service with its own data storage.
Google Cardboard - a unique development that allows you to create a virtual reality simulator using an Android smartphone and improvised materials.
Google Cast is a special thread that allows you to broadcast content on synchronized devices.
Google Duo is a service for video calls.
Google Express is a fast delivery service.
Google Fi is a virtual mobile operator.
Google Fit is a mobile application for people leading an active lifestyle.
Google Fonts is the largest library of free fonts.
Google Keep is an application for creating quick notes.
Google One is an advanced cloud storage.
Google Pay is an instant electronic payment system for mobile gadgets.
Google Play - app store for Android.
Google Play Books - a program to play books.
Google Play Games - a full-fledged game center for devices based on Android OS.
Google Play Music is a service for listening to audio files on mobile devices.
Google Play Movies & Tv is a service for watching videos.
Google Street View - a program to view panoramic images from anywhere in the world.
Google Wi-Fi is a smart router for corporate and home networks.
Air tickets are a convenient service for searching for air tickets.
Virtual printer - a product to print documents and photos from devices synchronized with the printer.
Groups - a service for creating thematic groups and communities.
Classroom - a set of tools for online education.
Alerts - automatic e-mail newsletter service.
Websites is a simple constructor for creating and editing web pages.
Expeditions - a program for creating author's virtual tours.
Hangouts is a quick messaging tool.
Play Protection - built-in security system for mobile gadgets.
Tilt Brush - program for 3D-drawing.
Voice is a free messenger based on the VoIP data exchange protocol.
Waze is a navigation service for creating and editing maps.
YouTube is the largest video hosting in the world.
The Academy is a huge library of scientific and student works.
Google Drive is a virtual data store.
Documents - a set of tools for working with text files.
Calendar is a scheduling service.
Maps - convenient interactive maps for PCs and mobile devices.
Contacts - users' address book.
News is an aggregator of current news.
Android OS - operating system for mobile devices, TVs, etc.
Translator is an instant translation service from one language to another.
Awarding is an online tool for creating and editing slides.
Drawings - a program for working with images, diagrams and infographics.
Spreadsheets - a set of tools for creating and working with spreadsheets.
Smart home is a special application that allows you to configure and control various devices, household appliances and smart home appliances.
Finance - an application designed to work with money, stocks, exchanges.
Photo - a tool for creating and editing photo content.

We will look at the 7 most popular services that were created by Google or bought:

Gmail is a free email service introduced by Google in 2004. E-mail has a pleasant and modern design, intuitive interface, lack of annoying advertising. According to experts, Gmail is one of the most successful products of the search engine. The number of users of the postal service has already exceeded the mark of one and a half billion people.
Google Maps is a free mapping service that allows you to get a list of organizations located near it based on the corresponding user's request. A year ago, Google Maps celebrated its fifteenth anniversary. The total number of regular users of the service exceeds one billion.
Google Play is a licensed store of mobile applications, games, music, movies and books available for download on Android OS devices. Developers from different countries can place new software for its free download or sale. The number of applications available for download is growing every year, exceeding the mark of 2.8 million programs.
Chrome is a free browser from Google designed to access a web page. As of January 2021, it is the most popular browser in the world. Its market share is 63.63%.
YouTube is a video hosting that implements video storage, delivery and display services. It is the second most popular site on the Internet. YouTube currently has two billion registered active users. Google acquired the service in 2006 for $1.65 billion.
Android OS is an operating system for mobile devices (smartphones, tablets, smart watches, etc.). Today, Android has more than 2.8 billion active users, its share in the global market is 75%. The operating system was bought by Google in 2005 for $130 million.
DoubleClick is the largest advertising platform that allows advertisers, agencies, publishers to purchase media advertising and conduct large campaigns using various advertising networks and promotion methods. The service was bought in 2007 for $3.1 billion.

In addition to the products listed above, in the range of Google offers there are many services for private business - the AdMob advertising platform, the Blogger blogging service, the DoubleClick advertising exchange, the Google Analytics site analytics tool, the Google Cloud Platform hosting platform, the Electronic Assistant, Surveys, My Business and many others.

Implementing Artificial Intelligence: Machine Learning Created by Google

In the long-term development strategy, the popular IT brand relies on the integration of artificial intelligence into all its products. Moreover, AI is already being actively introduced into the work of the search engine. So, for example, in order to find poems in the Bible not only by keyword, but also by concept, we can already today search for "Noah" or "revenge", after which the service will find us not only textual, but also semantic coincidences. Similar algorithms are not yet found in any other search engine.

In 2017, an American corporation registered a patent for a voice system that will be able to receive calls and conduct a conversation on behalf of users. Such an assistant, for sure, will significantly relieve the employees of many companies. Google is consistently introducing innovations in the field of AI into its products, already offering its users such tools as Fire Indicators, ML Kit, TensorFlow, etc.

Especially for researchers specializing in artificial intelligence, Google has launched the ability to search data sets. The results of the issue indicate the full information about the resource on which such a set is published: the date of renewal, license, file formats available for viewing and downloading. For business, the company created a machine learning tool Cloud AutoML, which today is widely used by such well-known brands as Meredith, Disney, Imagia, etc.

TOP 7 best and useful books about Google

For those who are interested in the history of the most successful and rapidly growing corporation of our time, we advise you to read the books from our selection:

Google. A breakthrough in the spirit of the times." David A. Wise, Mark Malsid - the book tells the story of one of the most successful corporations in the world.
"What would Google do?" Jeff Jarvis, the author of the book, made an attempt to look at the changes in the modern world from the perspective of a successful IT company.
Search. John Battell - the work presents an interesting look at the creation and development of the largest search engine.
"How Google Works". Eric Schmidt - interesting stories and plots from the daily life of the company.
Google. How to conquer the world with a crazy idea." Audrey Angelis, Gina DeAngelis - the book reveals the secrets of the success of the corporation and its founders.
"How to test in Google"." Jason Arbon, Jeff Carollo, and Whittaker James – In the book, you'll learn how Google products are tested, how work is organized, and who is responsible for quality.
The Big Four. Secrets of success of Amazon, Apple, Facebook and Google", Scott Galloway - What is the secret of giant companies? What do they know that you and I don't? How to use their promotion tools in your business? These questions will be answered by the author of the book, who has very deeply analyzed their activities.

Most of the listed literary works are bestsellers, translated into dozens of world languages.

Documentaries about Google. A selection of the best films about Google

It is unlikely that today there is another company that would be surrounded by so many mysteries, legends and myths as Google. Documentaries from our selection will allow you to lift the veil of secrets.

"Google and the World's Brain" (2013) is a documentary film that tells the story of one of the most ambitious projects of our time and the people who took part in its implementation.
"Inside Look: Google" (2017) - the audience of the film got a unique chance to learn about the history of the company, its present and plans for the future.
"Google Boys" (2005) - a documentary story about the life of the founders of the world-famous brand.
"Google: An Ominous Line" is a popular science film, the creators of which consider the activities of Google from a completely unexpected side.
Biography: Google (2005) - the film is dedicated to the biographies of the creators of the most successful search engine - Larry Page and Sergey Brin.

And of course, all fans of page and Brin's company should definitely watch the comedy "Footage", which was released on the big screens in 2013. The film tells about the internship at Google of yesterday's college graduates. Despite the fact that the film is not a documentary, Google took a direct and active part in its filming.

Conclusion

Today, as it was many years ago, Google continues to work to create better solutions and offerings for its customers. The search engine and other products of the company are used by several billion people around the globe. As the founders of the brand assure, their brainchild is, first of all, a team of like-minded people who come to work every day with one single goal - to make our world at least a little better. It's great if you took something useful from the information.

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